Cosmetic packaging: Nowadays, cosmetic packaging is getting more and more attention. With the rise of the face value economy, cosmetic brands are paying more and more attention to appearance packaging. Even every time many brands launch a new product, they go all out to make gimmicks on the appearance and packaging. But what are the consequences of this phenomenon? Maybe after switching to more delicate and dazzling packaging, because too much cost was spent on packaging, the expenditure on quality was reduced, causing problems in the quality of cosmetics.
A common problem in today's cosmetics market is that packaging is greater than quality.
A good cosmetic packaging is not simply to pursue the beauty and uniqueness of the appearance, but to create a form that is more suitable for the brand and market characteristics from the characteristics of the product and the needs of consumers. The knowledge of cosmetic packaging is not easy. Today, we will take you to understand the knowledge of cosmetic packaging.
1. Value combination needs
In many cosmetic brands, product packaging is often designed to increase value at the expense of practicality. For example, in order to make the packaging look more atmospheric, some products adopt an open bottle design with an oversized bottle mouth, which can be compared with mineral water bottles, which brings inconvenience to consumers. Once the dumping angle is too large, it will "fall down", which is very wasteful.
Some liquid foundations, in order to pursue external beauty, have not even designed a bottle pump! When consumers use it, they must pour it out and pour out the exact usage amount, which is very difficult and inconvenient.
Therefore, the packaging design of cosmetics also needs to be combined with convenience. The packaging design of a certain brand of rosebud water follows this concept. This flower bud water looks like a large capsule and is a great value. It also adopts the design that the material can be evenly spread on the bottle holder by pressing down, which is not only more hygienic, but also very convenient to take.
2. The development trend of cosmetic packaging is environmentally friendly design
Not long ago, the editor reported on some products that failed due to too large package gaps. A persistent problem in the cosmetics industry is over-packaging. In order to have gorgeous packaging, many brands usually use oversized packaging when designing gift boxes, which will increase environmental pollution.
I believe that many women have a deep understanding that many cosmetic bottles and cosmetic jars that are usually used up are reluctant to throw away, but the dresser cannot fit. In this case, recyclable cosmetic packaging is necessary. It can not only reduce environmental pollution, but also reduce waste and realize waste utilization.
There is no doubt that more and more consumers and brands are focusing their products on environmental protection, green and sustainable development. "Sustainable production, environmental awareness and ethical restraint" will become an important trend in the development of the beauty industry.
