The Importance Of Shampoo Bottle Packaging For Brands
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Update time : 2023-06-02 15:42:31
If a shampoo brand wants to be reborn and break the inherent impression of consumers, the role of shampoo bottle packaging cannot be ignored. Bawang and Dove, for example, renew the brand by replacing it with new shampoo bottle packaging.
1. The bottle of "becoming younger" The dark green gourd bottle is the classic packaging image of Bawang. It has a strong style of old cadres, and young people generally don’t like it. In order to change this very rustic impression, Bawang carried out a "big change" and put on a fashionable The flat-shouldered round bottle, the body of the bottle is illustrated, and the mouth of the bottle is electroplated with gold, making the overall feeling very fresh. As soon as this package came out, it sparked heated discussions and attracted many young fans at the same time.
2. "Talking" bottle If you want to say, shampoo bottle packaging can help you speak. Dove has launched four limited edition packaging, the same bottle, but the content of the bottle has been replaced with new content, just like the popular lyrics bottle and emoji bottle, the bottle also has some very touching copywriting. In addition, Dove has also launched "women's body bottles". Various shaped bottles represent women of different shapes, which is very interesting and meaningful.
In addition to the above two cases, there are also some brands that have upgraded their brands by changing the packaging of shampoo bottles, so packaging sometimes plays a key role in winning for brands.
